It's one thing to know what you don't want your logo to look like, but conjuring up your idea of a perfect logo is a whole different beast, or at least it seemed that way to us.
It didn't take long before the intial excitement wore off and we were left feeling a bit overwhelmed. Not really knowing where to start, Kelsey and I took to Google Images, researching competitor logos, artsy logos, simple logos, and everything in between.
After much research and brainstorming, we decidied on these things:
1) We wanted our logo to be "our own" (clever, right?)-- basically, we didn't want to use someone else's artwork
2) We wanted to incorporate the colors of nature, whether it be the colors of the earth elements, the colors of a sunset, etc.
3) And finally, we wanted our logo to include a camera shutter
From this point on, the process became a little more fun and a little less daunting. Keeping in mind our original criteria, we also determined a few rules for ourselves:
-throw out any sketch we both thought was "so cute" or that we couldn't see a burly man sporting on his ballcap
-toss any sketch that caused our "focus group" (obliged family and friends) to squint at for more than a few seconds
-take a break when we started placing blame on our paint brushes or pencils for their inadequate illustrations
And so, here's a little glimpse into how our MK Envision logo came to be...
Some of the first contenders:
Our attempt at a "trendy" logo:
The shutter we had envisioned all along:
A bunch of "mk's" we eventually nixed (partially due to the "not getting angry at the paint brush rule"):
The "mk" that we also decided had to be hand-painted (talk about over-complicating things):
Followed by a few hundred font options:
Nothing to it, right? ;)
*Special thanks to our family and friends for all of your support, advice, and patience!
Until next time,